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  • L'Oreal Preference 1 Napoli Black Permanent Hair DyeL'Oreal Preference 1 Napoli Black Permanent Hair Dye
    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference Napoli Black Hair Dye

    Available From: ASDA
    Net Content1 Product InformationUse the Shine Protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones...
  • L'Oreal Preference Hair Dye Long Lasting Luminous Permanent Hair Colour 11.21 Moscow
    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference Hair Dye 11.21 - Long-Lasting Shine

    Available From: ASDA
    Net Content1 Product InformationLooking for a blonde full of reflects at home? Introducing renovated permanent colour Preference Le Blonding by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Up to 70% less breakage thanks to our nourishing shine protect...
  • L'Oreal Preference Hair Dye Long Lasting Luminous Permanent Hair Colour 7.1 Iceland
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    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference 7.1 Iceland Blonde Hair Dye

    Available From: ASDA
    Product InformationLuminous Cool Blondes Full of Reflects - The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous...
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  • L'Oreal Preference Hair Dye Long Lasting Luminous Permanent Hair Colour 9.12 Siberia
    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference Siberia 9.12 Blonde Hair Dye

    Available From: ASDA
    Product InformationLuminous Cool Blondes Full of Reflects The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and...
  • L'Oreal Preference Infinia 10.21 Stockholm Very Light Pearl Blonde Hair DyeL'Oreal Preference Infinia 10.21 Stockholm Very Light Pearl Blonde Hair Dye
    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference Infinia 10.21 Blonde Hair Dye

    Available From: ASDA
    Net Content1 Product InformationLooking for a colour full of reflects at home? Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine...
  • L'Oreal Preference Infinia 11.11 Ultra Light Crystal Blonde Hair DyeL'Oreal Preference Infinia 11.11 Ultra Light Crystal Blonde Hair Dye
    £19.45
    £0.00
    £19.45

    L'Oréal Paris Preference Infinia 11.11 Ultra Light Blonde Hair Dye

    Available From: ASDA
    Ingredients 1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1),...
  • L'Oreal Preference Infinia 3 Brasilia Dark Brown Permanent Hair DyeL'Oreal Preference Infinia 3 Brasilia Dark Brown Permanent Hair Dye
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    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference Infinia 3 Dark Brown Hair Dye

    Available From: ASDA
    Product InformationL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative...
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  • L'Oreal Preference Infinia 4.15 Caracas Iced Chocolate Permanent Hair DyeL'Oreal Preference Infinia 4.15 Caracas Iced Chocolate Permanent Hair Dye
    £19.45
    £0.00
    £19.45

    L'Oréal Paris Preference 4.15 Caracas Iced Chocolate Hair Dye

    Available From: ASDA
    Ingredients 1242547 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleylalcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleylether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, p-Aminophenol, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Ammonium Acetate, p-Phenylenediamine, Resorcinol,...
  • L'Oreal Preference Infinia 5 Palma Natural Light Brown Permanent Hair DyeL'Oreal Preference Infinia 5 Palma Natural Light Brown Permanent Hair Dye
    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference Palma Light Brown Hair Dye

    Available From: ASDA
    Product InformationL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative...
  • L'Oreal Preference Infinia 6.45 Brooklyn Intense Copper Auburn Hair DyeL'Oreal Preference Infinia 6.45 Brooklyn Intense Copper Auburn Hair Dye
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    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference 6.45 Intense Copper Auburn Hair Dye

    Available From: ASDA
    Net Content1 Product InformationLooking for a colour full of reflects at home? Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and...
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  • L'Oreal Preference Infinia 7.3 Florida Honey Blonde Permanent Hair DyeL'Oreal Preference Infinia 7.3 Florida Honey Blonde Permanent Hair Dye
    £19.45
    £0.00
    £19.45

    L'Oréal Paris Preference 7.3 Florida Honey Blonde Hair Dye

    Available From: ASDA
    Ingredients 1241520- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol,...
  • L'Oreal Preference Infinia 8 California Natural Mid Blonde Permanent Hair Dye
    £21.60
    £0.00
    £21.60

    L'Oréal Preference Infinia 8 Blonde Hair Dye

    Available From: ASDA
    Product InformationL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative...
  • L'Oreal Preference Infinia 8.23 Rose Gold Light Blonde Permanent Hair Dye
    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference 8.23 Rose Gold Hair Dye

    Available From: ASDA
    Product InformationThe permanent hair dye provides a rich and long lasting hair colour with optimal grey hair coverage. Leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. The translucent Gel powered formula means the product is suitable...
  • L'Oreal Preference Infinia 9.1 Viking Light Ash Blonde Hair DyeL'Oreal Preference Infinia 9.1 Viking Light Ash Blonde Hair Dye
    £19.45
    £0.00
    £19.45

    L'Oréal Paris Preference 9.1 Viking Blonde Hair Dye

    Available From: ASDA
    Ingredients 1242524- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Hydroxybenzomorpholine, Ammonium Acetate,...
  • L'Oreal Preference Infinia P11 Deeply Wicked Black Hair DyeL'Oreal Preference Infinia P11 Deeply Wicked Black Hair Dye
    £21.60
    £0.00
    £21.60

    L'Oréal Preference Infinia P11 Deep Black Hair Dye

    Available From: ASDA
    Storage TypeAmbientFeaturesUp to 8 weeks of fade-defying colour. Lustrous day-1 colour and shine. Ultra-intense.IngredientsColourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Toluene-2,5-Diamine, Poloxamer 338, Resorcinol, Oleyl Alcohol,...
  • L'Oreal Preference Infinia P74 Mango Intense Copper Hair DyeL'Oreal Preference Infinia P74 Mango Intense Copper Hair Dye
    £21.60
    £0.00
    £21.60

    L'Oréal Paris Preference P74 Mango Copper Hair Dye

    Available From: ASDA
    Product InformationL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative...
  • L'Oreal Preference Les Blondissimes 01 Lightest Natural Blonde Hair DyeL'Oreal Preference Les Blondissimes 01 Lightest Natural Blonde Hair Dye
    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference 01 Lightest Blonde Hair Dye

    Available From: ASDA
    Net Content1 Product InformationLooking for a blonde full of reflects at home? Introducing renovated permanent colour Preference Le Blonding by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Up to 70% less breakage thanks to our nourishing shine protect...
  • L'Oreal Preference Platinum Extreme Platinum Blonde Permanent Hair DyeL'Oreal Preference Platinum Extreme Platinum Blonde Permanent Hair Dye
    £20.40
    £0.00
    £20.40

    L'Oréal Paris Preference Platinum Blonde Hair Dye

    Available From: ASDA
    Net Content1 Product InformationLooking for an Ultra Platinum Bleach at home? Introducing renovated Preference Bleach by L'Oreal Paris, with bond protect technology! Benefits of Preference by L'Oreal Paris • Ultra Platinum Bleach with Bonding Technology • Lightens up to 9 Levels • Up to...
  • L'Oreal Preference Vivids (Colorista) Permanent Gel Hair Dye Bright Red 8.624
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    £16.65
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    £16.65

    L'Oréal Preference Vivids Bright Red Hair Dye

    Available From: ASDA
    Product InformationColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by...
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  • L'Oreal Preference Vivids (Colorista) Permanent Gel Hair Dye Copper 7.43 Long-Lasting
    £16.65
    £0.00
    £16.65

    L'Oréal Preference Vivids Copper Hair Dye 7.43

    Available From: ASDA
    Product InformationColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Copper bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our...