

This Rimmel London foundation delivers full coverage with a natural, healthy-looking finish that lasts up to 35 hours. It offers robust wear characteristics designed to maintain integrity throughout the day. This liquid formula prioritises skin comfort while providing substantial cosmetic coverage.
Choose this high-performance product for dependable, long-wear foundation results.
Read MoreFull coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E
SPF20 to protect skin from the sun
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market)
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.