£22.10
L'Oréal Paris introduces the Preference Le Blonding Acidic Toner for achieving a vibrant Platinum Ice result. This new, ammonia-free formula uses an oil-in-gel texture for controlled application without dripping. Enjoy multidimensional colour and high-impact shine that resists fading over time.
- Maintains fade-defying colour for up to 9 weeks.
- The fast-acting formula is ready to rinse in just 25 minutes.
- Features a new ammonia-free post-bleach treatment technology.
- Includes a shine protect conditioner with a UV-filter and Vitamin E.
- Leaves hair up to 5 times more nourished after use.
Experience controlled toning with lasting colour preservation.
Read MoreDescription
xUp to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**
Introducing New Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test
