£18.70
Achieve rich, permanent colour at home with L'Oral Excellence 7.31 Natural Dark Caramel Blonde. This formula is now enhanced with Hyaluronic Acid for improved hair health post-application.
- Delivers up to 100% effective grey coverage for consistent results.
- Hair quality is visibly better when compared to pre-colouring condition.
- Benefit from up to 10 times more nourished hair results.
- Provides a finish that is up to 2 times shinier than before.
- This permanent hair dye offers a caring at-home colour solution.
Refresh your look with this conditioning, long-lasting shade.
Read MoreDescription
xPermanent at-home colour now enriched with Hyaluronic Acid
Visibly better hair quality vs before colouring *
Up to 100% Grey Coverage*
Up to 10x more nourished hair*
Up to 2x shinier hair*
Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair*, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test).
