

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste features a new, improved formula designed for daily oral health maintenance. This toothpaste works actively to prevent common oral issues before they occur by targeting underlying causes. It provides comprehensive defence for your whole mouth structure.
Choose this toothpaste for proactive protection against everyday dental concerns.
Read MoreLooking after your smile and keeping it protected can help stop oral health problems before they start. That’s why Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What’s more, this toothpaste has a uniquely³ designed formula that helps to protect against problems like gum redness, inflammation, bleeding gums and tooth sensitivity. Its formula breaks down into a creamy gentle-feeling foam and is ideal if you’re prone to gum problems and tooth sensitivity.
Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate’s Total Active Prevention + Gum Care & Sensitivity Toothpaste helps with 8 oral health problems:
1. Gum problems
2. Teeth plaque
3. Tartar
4. Sensitivity
5. Enamel erosion
6. Surface stains
7. Bad breath
8. Cavities
By using Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.
¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
²With 2x daily brushing after 4 weeks continued use.
³US patented.
⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use."