

Transform your hair to a vibrant, glossy red shade using this permanent colour kit without requiring pre-lightening bleach. Developed by leading colour experts, this formula lightens and deposits colour simultaneously, ensuring impressive results even on naturally dark hair. It combines salon-quality pigments with custom strength developing lotion for comprehensive transformation.
Enjoy strong, nourished hair featuring these vivid and dimensional red tones.
Read MoreGo lighter with the No Bleach London Cherry Red permanent colour kit designed to transform your hair to a glossy red shade without bleach.
Developed by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time, giving you seriously impressive results even on dark hair.
The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health.
The kit also comes with a specially formulated post colour treatment ‘Keep it Sealed’ to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft.
NO BLEACH
BLENDS GREYS
FOR ALL HAIR TYPES
EASY TO APPLY
NON-STAINING
LONG LASTING
MANUFACTURED IN EUROPE
VEGAN AND PETA-APPROVED
Bleach London is a proudly female founded and professionally led hair colour brand.