£46.50
Unleash your curls' full potential with Aveda Be Curly Advanced Shampoo. This plant-derived, silicone-free formula gently cleanses while strengthening and defining curls, coils, and waves for a healthier, frizz-free look. Perfect for all curl types and hair thicknesses.- Vegan & Leaping Bunny Approved: Cruelty-free and ethically sourced for conscious consumers.
- Curl-Strengthening Peptide: Fortifies hair with plant-based proteins for enhanced resilience.
- Kokum Seed Butter: Nourishes and detangles, reducing breakage.
- Silicone & Sulfate-Free: Gentle cleansing without harsh chemicals.
- Works synergistically with Aveda Be Curly Conditioner: Maximizes curl definition and frizz protection.
Description
xGive your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
- All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
- All hair types: fine, medium and thick
Created with our expert team of texture stylists.
94% naturally derived**. Vegan. Leaping Bunny Approved.
Regimen:
Tight curls and coils:
- On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel
- Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
- On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
- Swap conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs
Key ingredients:
Vegan curl-perfecting peptide:
- Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
- Peptide with low molecular weight penetrates and fortifies vulnerable strands
- 17 essential amino acids
Kokum seed butter:
- Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone and sulfate cleanser free.
*Testing on tresses when used with Be Curly Advanced™ Conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
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