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Tinted brow gel with petite, precise applicator brush and flexible hold, for fuller-looking, more defined brows. ICONIC London’s first EVER tinted brow gel has been years in the making and we’ve finally perfected it. Infused with hair-mimicking fibres that cling to your actual brow...

The perfect partner for your liquid and cream-based products, let us introduce our expert Concealer Duo Brush. A dual-ended, multi-purpose buffing brush designed to layer and diffuse product in those hard-to-reach areas. Use together with our brand-new Radiant Concealer & Brightening Duo (or your...

Create stunning lined-eye looks with our DOUBLE ENDED Enrich & Elevate Eyeliner WHAT IT IS: Our unique dual-ended liquid eyeliner creates high-impact, ultra-seductive feline flicks in just one sweep. With a dramatic carbon black formula and seriously long-lasting wearability, Enrich & Elevate Eyeliner is...

Introducing our first kind-to-lashes performance mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your lash game with our brand new, (and already ICONIC), Enrich & Elevate Mascara....

An innovative liquid brow compact, Eyebrow Cushion creates effortlessly fuller-looking brows in an instant. The first-of-its-kind, its cushion-like dispensing system allows your brush to become fully saturated in each of the rich, pigmented colours with minimal smudging, to ensure long-lasting, gradual eyebrows. What’s better...

Create defined and plump-looking lips with our innovative Fuller Pout Sculpting Lip Liners. These dual-ended liners will create the illusion of a fuller-looking lip thanks to the ultra-blend-able waterproof pencil that you can blend and blur with the attached lip sponge. This lip tool...

Create stunning party-perfect eyes with our dual-ended Glaze Crayon glitter eyeshadows. Statement eyes have NEVER been easier thanks to our stunning GLAZE CRAYONS, back and more beautiful than ever in NEW sensational shades for 2022. These clever dual-ended eyeshadow sticks contain a high-impact, pearlescent...

ICONIC London IlluminatorDROP EVERYTHING It's the must have product everyone is raving about - from Khloe Kardashian to Jourdan Dunn - get your glow on with our incredible vegan Illuminator drops.This concentrated liquid shimmer can be added to your foundation, primer or moisturiser, or...

Kissed By The Sun is your all-in-one bronzer, highlighter, blush that radiates a sun-kissed glow! Want to emulate that just-stepped-off-the-beach glow every day, all year round? Kissed By The Sun is here to light up your life! A 3 in 1 multi-dimensional, wear-it-your-way glow-giver,...

ICONIC London Lip Plumping GlossCushion-y lips without the commitment? We've got you babe!Our ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide, which help to support natural collagen production for...

ICONIC London's Melting Touch Lip Balms are formulated for unbelievable hydration, kissable shine and pillowy-soft plumpness. Super-charged with pout-perfecting ingredients like Acai Oil, Vitamin E and Vegan Collagen, the clever formula not only douses your lips in a wash of shiny, sheer colour but...

ICONIC London Prep-Set-Glow Hydrating MistIt's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow.This stunning multi-use spray can be used to prep the skin before applying make-up, set...

GLISTEN UP! Our best-selling, truly ICONIC shimmer-spritz, Prep-Set-Glow now has a summer-time sister spray, Prep-Set-TAN and she’s infused with the most premium tanning agents to give you your best golden, glowing tan yet. This is an instant on-the-glow stay-cay AND vay-cay essential. Prep-Set-Tan is...

GLISTEN UP! Our best-selling, truly ICONIC shimmer-spritz, Prep-Set-Glow now has a summer-time sister spray, Prep-Set-TAN and she’s infused with the most premium tanning agents to give you your best golden, glowing tan yet. This is an instant on-the-glow stay-cay AND vay-cay essential. Prep-Set-Tan is...

ICONIC London Radiance Booster Tinted Primer with Radiant Glow 30ml Get ready for your most ICONIC glow yet. Revealing our BRAND-NEW and soon-to-be legendary glimmering glow-giver, let us introduce you to: RADIANCE BOOSTER.  It’s our all-over sheer liquid radiance, that leaves your skin perfectly...

Get ready to add light, luminosity and flawless coverage in one with our brand-new Radiant Concealer & Brightening Duo Crayon. Designed to be used as your retouching BFF, these dual-ended beauties combine a luxurious under eye liquid concealer together with a creamy brightening crayon,...

Get glowing anytime, anywhere with our next-generation, innovative liquid highlighter: ROLLAWAY GLOW. Add a stunning soft-focus sheen, radiance and ICONIC dewiness to the skin in an instant with our brand new, and ultra-modern, highlighter. There’s no glitter or shimmer, just a comfortable, perfectly weightless,...

ICONIC London Sculpt & Boost Eyebrow CushionAn innovative two-shade liquid brow compact that creates effortlessly fuller-looking brows.The first-of-its-kind, a cushion-like dispensing system allows your brush to become fully saturated in each of the rich, pigmented colours that are both smudge-proof and sweat resistant to...

ICONIC London Seamless ConcealerGet ready for unREAL skin. Our Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence.No need to cover up, Babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing...

ICONIC London Sheer BlushMake your glow pop with the ultimate complexion pick-me-up! Formulated with a plant extract known for its anti-pollution benefits, our water-rich Sheer Blush melts into the skin, giving cheeks and lips a beautiful veil of soft-focus colour.The easy squeeze tube and...