Boots

A density-boosting shampoo that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair. How to use -Apply to wet hair and massage from root to tip, then rinse.  -For best results, pair with Destined for Density™ Caffeine + Biotin...

A concentrated leave-on daily serum, clinically shown to increase hair density by up to 3X* *Compared to baseline in a 16-week study of 35 participants. How to use - Section hair and apply 1-2 drops on the scalp, focusing on areas of concern (such...

A metal-tipped paddle hair brush designed to gently comb through and detangle dry hair while stimulating the scalp. Suitable for Suitable for all hair types How to use Brush hair, starting from the ends and working upward to the scalp to avoid tension and...

A weekly treatment scientifically proven to strengthen hair up to 2X after 3 uses. Our best-selling, cult favorite, 5x Allure Beauty Award Winner. How to use -After shampooing, massage the mask into hair, applying evenly. -Leave on for at least 10 minutes, then rinse....

A weekly treatment scientifically proven to strengthen hair up to 2X after 3 uses. Our best-selling, cult favorite, 5x Allure Beauty Award Winner. How to use -After shampooing, massage the mask into hair, applying evenly. -Leave on for at least 10 minutes, then rinse....

A strengthening, silicone-free hair oil that repairs up to 88% of damage after 2 uses.* Fortified with repairing ceramides for a smooth, glossy finish. How to use - Apply a few drops to dry or damp hair, focusing on mid-length to ends or other...

Healthy hair on the go! This kit of deluxe minis contains everything you need to strengthen and repair dry, damaged strands. At work are fortifying ingredients like ceramides, rosehip oil, almond oil, algae extract, and B vitamins. How to use ↵ Super Moisture Shampoo:...

A daily reparative conditioner scientifically proven to decrease hair breakage after two uses. Strengthens damaged hair and helps to prevent future damage. How to use - After shampooing, massage into hair, applying evenly. -Leave on for up to two minutes, then rinse. - For...

An ultra-hydrating, sulfate-free shampoo that strengthens damaged hair and prevents future damage. It nourishes hair while removing dirt, oil, and buildup. How to use - Apply to wet hair and massage from root to tip, then rinse. -For best results, follow up with Don't...

An ultra-hydrating, sulfate-free shampoo that strengthens damaged hair and prevents future damage. It nourishes hair while removing dirt, oil, and buildup. How to use - Apply to wet hair and massage from root to tip, then rinse. -For best results, follow up with Don't...

An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage. How to use -Apply to damp hair, focusing on mid lengths to ends. -Comb through to ensure even application. Do not rinse. -Style as normal. Important info - Vegan, Cruelty-Free,...

Our new value set features: our full-sized Super Moisture Shampoo and Super Moisture Conditioner, deluxe minis of our award-winning Deep Conditioning Mask and Strengthening Treatment Oil and our new MegaStrength+ intensive Rice Water Strengthening Treatment that work together to transform dry, damaged hair. How...

Lightweight, silicone-free heat protectant scientifically proven to protect hair from heat styling up to 450°F. Decreases frizz by 80% for up to 48 hrs.* How to use -Apply 1-2 quarter-sized amounts evenly from root to tip to freshly washed, damp hair. -Blow-dry and style...

A lightweight, leave-in conditioning spray scientifically proven to decrease frizz for up to 48 hours.* Locks out humiditity to minimize frizz. How to use -Spray throughout clean, damp hair with a focus on mid-length to ends of hair. -Comb through and air or blow-dry,...

A lightweight, leave-in conditioning spray scientifically proven to decrease frizz for up to 48 hours.* Locks out humiditity to minimize frizz. How to use -Spray throughout clean, damp hair with a focus on mid-length to ends of hair. -Comb through and air or blow-dry,...

A frizz-fighting conditioner infused with our signature blend of rosehip, argan, and coconut oils to smooth hair and add shine. How to use -After shampooing, apply and massage into the hair, ensuring the conditioner is applied evenly.  -Leave in for up to two minutes...

A frizz-fighting, sulfate-free shampoo infused with our signature blend of rosehip, argan, and coconut oils to smooth hair and add shine. How to use -Apply to wet hair and massage for about 30 seconds as the lather builds, then rinse. -If hair has excess...