Baby Parent Kids

Stage 1, from birth Breast milk substituteWith over 70 years breast milk research we have now produced SMA® PRO First Infant Baby Milk which contains DHA* (Omega 3). SMA® PRO First Infant baby formula milk is a nutritionally complete* breast milk substitute, suitable as...

What’s in our nappy?Outer lining: 100% sustainable materials Inner lining: 100% sustainable materialsLeg cuffs: 100% sustainable materialsAbsorbent core: Totally chlorine free FSC® certified fluff pulp and bio-based* SAPPackaging: 100% sustainable We use sustainable, plant-derived materials in contrast to most standard nappies, which are made...

The Melissa and Doug Primary Lacing Beads toy set is composed of 30 brightly coloured wooden toy beads in a variety of shapes, 2 colourful laces, and a wooden storage case. This Melissa & Doug kids beading toy set helps children develop strong fine...

No child is complete without their favourite cuddly toy and this super-soft fluffy elephant would make a welcome addition to your child’s soft toy collection. Made from 100% polyester and double lined for safety, it’s an ideal birthday or christening gift.Product information No child...

Earn your Sharing Badge with Duggee!It's a new day at the Clubhouse and Duggee has baked a delicious apple pie. But there's one small problem . . . there's only one pie and six Squirrels want to eat it. Can the Squirrels learn how...

Apatmil® Advanced Follow On Milk, our most advanced formulation* (*contains iron to support normal cognitive development) helps meet the increasing nutritional needs of babies aged 6-12 months.The beginning of your baby's life is a special and beautiful time. Our passionate team of more than...

Swimming lengths in your tub will be no trial at all. Give a gentle tug on Bluey's seahorse friend to extend the cable – then let go. Watch as Bluey's arms start wheeling round and she starts swimming like she's scared of a silly...

This sweet My Friend Jasmine doll is created to combine sensory learning with pretend play for little ones. As well as crinkly legs that babies will love and that are perfect for learning about texture, she has a pink romper suit, an embroidered face...

Here is Amandine, a pretty 9,75 inches doll in pastel tones. Amandine's  soft shades are an ode to natural beauty and back to basics. Her dark skin is that of a child brought up in the open air. Its ample and sober dress is...

Do you know your different animals? Animals chunky puzzle is an easy way to identify all the different wild animals. The easy to grab pieces fit in their own individual slots and easy to store. Suitable for 12 months +.Product information Do you know...

When mum’s breast isn’t available, the Tommee Tippee Breast-like soother is the most breast-like thing for baby to latch onto between feeds. We know that for many parents the idea of introducing a soother can be challenging. So we’ve taken inspiration from our award-winning...

Tommee Tippee Ultra-Light Silicone Soother, Symmetrical Orthodontic Design, BPA-Free, One-Piece Design, 0-6m, Pack of 4 DummiesProduct information Tommee Tippee Ultra-Light Silicone Soother, Symmetrical Orthodontic Design, BPA-Free, One-Piece Design, 0-6m, Pack of 4 Dummies Acceptance guaranteed, Curved for comfort, Stays in baby's mouth, BPA free...

MAM Night soothers glow extra bright at night time, making them easy to find in the dark with little disturbance to your little one.  The MAM SkinSoft TM teat feels completely familiar with a proud 94% acceptance rate* and is designed with a symmetrically...

The Musical Inchworm is full of surprises for baby to discover. Squeeze the nose to hear a fun melody or explore the eight different sections that feature multiple textures, squeaks, and crinkles. Bright colours and multiple patterns promote visual stimulation and knotty legs offer tactile...

We are absolutely delighted to introduce our new characters - Roxy Fox, Basil Badger, Olive Owl and Bengi Bunny. We hope you love them as much as we do! Our beautiful Nesting Babies encourage hand-to-eye co-ordination through interactive play. Babies will love the faces, challenge...

8 Fun pages to exploreColourful charactersSoft textures and intriguing crinkle soundsBuggy attachment hookProduct information 8 Fun pages to exploreColourful charactersSoft textures and intriguing crinkle soundsBuggy attachment hook

This super-sweet clip-on vibrating pull-toy is a delicious way to entertain babies while stimulating their senses - without the sugar rush! It looks like a soft, smiling ice cream cone, but pull it down and it expands to four stacked scoops in different patterns,...

Namesake Rosa in original posy print, is joined by friends Paisley Penny and Floral Flo in this trio of Woodlies. Three is never a crowd when it comes to Rosa & Bo and friends and this cute set of character Woodlies is no exception....

Embark on a sensory adventure with this adorable caterpillar pal! On one side, each accordion panel is bursting with bright colours, playful images, and exciting things to explore – like a hidden squeaker, unique fabric textures, and delightful crinkle sounds. Flip to the other...

MAM Night soothers glow extra bright at night time, making them easy to find in the dark with little disturbance to your little one.  The MAM SkinSoft TM teat feels completely familiar with a proud 94% acceptance rate* and is designed with a symmetrically...